Tuesday, October 26, 2004

Tuesday, October 19, 2004

nike zvezdochka

check out these cool new cosmonaut shoes from nike. they were designed by marc newson.

via beinghunted

apple mini store sel f service check out

here's a picture of the neat self service check out at the mini store's

via cult of mac

photo by bryan chang

Monday, October 18, 2004

:customer made: trend in action

several days ago i mentioned the :customer made: trend from trendwatching and how it will revolutionize r&d. this is a perfect example of tapping into the knowledge of creative consumers in order to come up with future mobile phone designs. it's all wrapped up as a design competition but in reality it's the perfect way to find out what consumers really want in future devices.


via engadget

Thursday, October 14, 2004

insightful write-up on the core values of the emerging generation

marketing in 2005

making ads work blog

scientific proof that brand perception affects taste preferences

samuel mcclure and colleagues performed brain scans while people drank the fizzy drinks in order to understand why some picked one over the other.

coke versus pepsi

apple announces mini concept retail store

apple is practicing brand harmony to the t. everything apple does reflects their brand culture. this new retail concept mirrors apple's product designs. stainless steel walls and white floors...very minimalistic...very cool.

apple insider

alas...a gorgeous mobile

take a peek at these beauties. with the right type of membership (customers) these can become the iPods of the telecom world.

via gizmodo

take a look at ::change this::

it's wonderful brain food

ChangeThis :: ChangeThis

Wednesday, October 13, 2004

hotel industry realizes that even the cost conscious need style

no frills chic: a trend where consumers prefer low cost, aesthetic pleasure and a positive experience over the traditional high priced status symbols.

you can read more about this :no frills chic: trend over at trendwatching

value chic

:customer made: from trendwatching

just read this very interesting trend from trendwatching. it's all about tapping into the knowledge of creative customers and using it in the creation of goods, services and experiences.
TRENDWATCHING.COM Newsletter | Global Consumer and Marketing Trends | October 2004

Imagination Cubed

take a look at ge's cool sketch site

Imagination Cubed

Sunday, October 10, 2004

Our Cell Phones, Ourselves - Christine Rosen

very interesting article on how mobile phones have changed society....the implications are tremendous.

The New Atlantis - Our Cell Phones, Ourselves - Christine Rosen

Friday, October 08, 2004

what makes a great leader?

i watched the apprentice last night in which pamela was chosen as the leader of the women's team. she immediately started barking orders and treating her team like a bunch idiots. this obviously didn't go well with the rest of the women. funny thing is that she acted very a la trump who in my opinion is a terrible leader.

one of the characteristics of a great leader is that they are admired. people aspire to be like david neelman and steve jobs....they lead by rallying and motivating their troops. jetblue and apple employees tend to be fanatics of their leaders. these leaders didn't get there by barking orders or by exalting themselves. they lead by nurturing a very innate human attribute - aspiration.

pamela fired

great article on brand essence

what companies can you think of that have a very well defined brand essence? where every point of contact reinforces what you heard earlier?

apple? target? central market?

The Brand Cafe - Article - Brand Essence

cell phone companies become airlines

big bureaucratic cell phone companies now resemble the airline dinosaurs. these dinosaurs are caught in a never ending circle of responding to each other instead of the one that truly matters...the customer.

The Brand Cafe - Article - Cell Phone Companies Become Airlines

Thursday, October 07, 2004

good design and a good story...

and the right membership can turn your brand into a cult


are you a virgin?

virgin, beautifully crass as always, and cp+b, come up with another great advertising idea.....no wonder crispin porter is labeled as the hottest agency in the u.s.

The New York Times > Business > Media & Advertising > Advertising: Marketing With Double Entendres