Friday, February 23, 2007

iTunes Backup - Bandwagon

Sounds like a much needed product for those with extensive music libraries with hard to find songs.

Ride the Bandwagon

Thursday, February 22, 2007

Unhappy Meals

I'm sure everyone has already read this in timesmag so I'll spare the commentary. this post is mainly for my records.

Wednesday, February 14, 2007

Midcentury lovliness

I happened onto a midcentury real estate site via desire to inspire with some simply amazing photos of homes in California. Some of the architectural cues are clearly represented in some of the modern prefabs from the likes of Lazor's Flatpack and Marmol Radziner. When I have the money I definitily want to build a home in this vein.

Tuesday, February 13, 2007

Watch me and rate me!

NYtimes has a piece on the online phenomenon where kids post videos of themselves performing incriminating acts for fame, recognition and even status. It's interesting since I'm sure kids have always been performing these acts but now techinology has enabled them to record and publish this behavior and in the process, probably provoking more extreme behavior. I think they're motivated partly because they do want the fame and recognition, even if it lies solely in ratings, but also because they want to be part of something that's much bigger than themselves and their community. It's called the world wide web for a reason.

Teenagers misbehaving, for all online to watch

Monday, February 12, 2007

When guerilla doesn't work

Times mag has an interesting article written by this regular guy who has been overwhelmed and pretty disgusted with all the guerilla marketing, urban spam as it's referred to now, in even the most unexpected places. One example is Rolodex placing ads under the bins where you place your shoes and other paraphernalia. Personally, this isn't's mostly makes me think "why there". On the other hand, a couple months ago I encountered a Glad ambassador at the security line handing out Glad ziplock bags for your liquid products and I thought what a brilliant idea. This is truly branded utility - it's space/time relevant and very useful. I used to buy generic ziplock bags but after seeing this....I'm still buying generic bags. But at least it made me think positively of the brand.

Here, There and Everywhere

WPP - Why is a Good Insight Like a Refrigerator?

Here's a great essay on the importance of how you say it, not just what you say, when it comes to the articulation of insights.

WPP - Why is a Good Insight Like a Refrigerator?

Thursday, February 08, 2007

Everyday Celebrities

NY Mag has a very insightful article, with real quotes and all, into the world of youth and their redefinition of privacy. It has profound implications on what they expect from others, including brands, given how much they expose of themselves.

Monday, February 05, 2007

Cavemans Crib

Geico has created a super neat website that allows you to explore the caveman's home. I love the juxtaposition of "archaic" and "sophisticated" and the continuation of the narratives that appear in their TV ads. This is how you extend your media dollars.

Caveman Crib

Sunday, February 04, 2007

Federline and Nationwide

Now this is a super commercial - it's funny, it's sticky, great proposition delivered by a credible actor.

See it