hardee's comes out with a delicious looking, edible piece of carcass. while all the other big name fast food chains are offering healthy options, hardee's looks deep into it's brand and consumer and offers what people really want when they crave a burger. smart thinking.
via msnbc
Tuesday, November 16, 2004
Sunday, November 14, 2004
long live branding
the guys over at psfk know what branding is all about. not the logos....it's the spirit...the ethos.
PSFK: Long Live Branding
PSFK: Long Live Branding
Friday, November 12, 2004
Thursday, November 11, 2004
frontline: the persuaders
this pbs program looks very interesting. the program will go live online on friday 11/12
frontline: the persuaders | PBS
frontline: the persuaders | PBS
Wednesday, November 10, 2004
ethnography is gaining momentum
Tuesday, November 09, 2004
analyzing your customer
very interesting article excerpt on how best buy segments and then fires it's unprofitable customers
best buy
best buy
Saturday, November 06, 2004
are brands dying?
there are those who say that brands are dying and others who say that brands are more important than ever. take a look at these fairly opposing views on brands. in my opinion, branding is as powerful as ever when it's used to create customer loyalty. it is, however, the achilles heel when firms rely on them for protection when the product, the service and the organization are faltering.
great branding is rooted on strategy- via brandchannel
the decline of brands- via wired
great branding is rooted on strategy- via brandchannel
the decline of brands- via wired
Friday, November 05, 2004
Monday, November 01, 2004
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