Tuesday, November 16, 2004

hog it up america

hardee's comes out with a delicious looking, edible piece of carcass. while all the other big name fast food chains are offering healthy options, hardee's looks deep into it's brand and consumer and offers what people really want when they crave a burger. smart thinking.

via msnbc

Sunday, November 14, 2004

long live branding

the guys over at psfk know what branding is all about. not the logos....it's the spirit...the ethos.

PSFK: Long Live Branding

Thursday, November 11, 2004

frontline: the persuaders

this pbs program looks very interesting. the program will go live online on friday 11/12

frontline: the persuaders | PBS

Wednesday, November 10, 2004

ethnography is gaining momentum

nice article on how firms like target are studying consumers in every day life in order to discover what they really need and then applying these insights to product design and marketing.

via cmo

Tuesday, November 09, 2004

analyzing your customer

very interesting article excerpt on how best buy segments and then fires it's unprofitable customers

best buy

Saturday, November 06, 2004

are brands dying?

there are those who say that brands are dying and others who say that brands are more important than ever. take a look at these fairly opposing views on brands. in my opinion, branding is as powerful as ever when it's used to create customer loyalty. it is, however, the achilles heel when firms rely on them for protection when the product, the service and the organization are faltering.

great branding is rooted on strategy- via brandchannel

the decline of brands- via wired

Monday, November 01, 2004

pop up store phenomenom

need a quick and effective way to create some buzz? the :pop up: store is the way to go.