Saturday, November 06, 2004

are brands dying?

there are those who say that brands are dying and others who say that brands are more important than ever. take a look at these fairly opposing views on brands. in my opinion, branding is as powerful as ever when it's used to create customer loyalty. it is, however, the achilles heel when firms rely on them for protection when the product, the service and the organization are faltering.

great branding is rooted on strategy- via brandchannel

the decline of brands- via wired

No comments: