- SKEWED RESULTS: Spanish-language TV viewing is overrepresented and English-language TV viewing is underrepresented, thus giving marketers, networks, Wall Street and other entities the false impression that most U.S. Latinos “prefer” Spanish-language TV.
- ERRONEOUS MARKETING MODEL: Over 90% of all Hispanic marketing is targeted to Latinos through Spanish-language media, though this largely caters to only 40% of all U.S. Hispanics.
- UNDERREPRESENTATION ON ENGLISH-LANGUAGE TV: Latinos represent less than 6% of ALL characters on primetime network English language broadcast television.
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