No Frills Chic.....

Very interesting and insightful article from Trendwatching. I think this is sort of a spin off of the "pink slip" exclusivity of the dotcom bust where it was cool to be misfortunes. In this case, it's cool to frugal and smart. It is better to be smart than trying to prove to everyone that you're smart. Unfortunately, pretty soon we'll be in the same overconsumption phase of the 80's.


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