ze's blogamazed

check out the hilarious videos in ze's blog


ze's blog

more cool stuff

coke's new brandcharacter

double think unveils its new big idea for Coke Classic.

Campaign

it happens when you involve consumer insight

A perfect example of consumer psychology dictating the design of marketing.


MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

samsung gets aggressive

Samsung jumps on board the experiential marketing train. The need to position themselves as a premium electronics firm necessitated a more aggressive approach.

A New York only (for now) gallery will create the ooh ahh desirability "where can I get that" feeling. Nice strategy of playing off New York's mystique.

The New York Times > Business > Media & Advertising > Advertising: Samsung Ramps Up Advertising

very cool nifty program

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