Tuesday, September 21, 2004

samsung gets aggressive

Samsung jumps on board the experiential marketing train. The need to position themselves as a premium electronics firm necessitated a more aggressive approach.

A New York only (for now) gallery will create the ooh ahh desirability "where can I get that" feeling. Nice strategy of playing off New York's mystique.

The New York Times > Business > Media & Advertising > Advertising: Samsung Ramps Up Advertising

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