Samsung jumps on board the experiential marketing train. The need to position themselves as a premium electronics firm necessitated a more aggressive approach.
A New York only (for now) gallery will create the ooh ahh desirability "where can I get that" feeling. Nice strategy of playing off New York's mystique.
The New York Times > Business > Media & Advertising > Advertising: Samsung Ramps Up Advertising
Tuesday, September 21, 2004
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