mercedes benz has a great insight into their core consumer. the core mercedes buyer is affluent and cultured. they enjoy new experiences that add to their knowledge as it's reflection on them. hence, mercedes created mixed tape to feed the minds of their cosnumer.
"For the tenth time in a row Mercedes-Benz Mixed Tapes offers a platform for music that knows no bounds: 15 talented newcomers from four continents present the sound of tomorrow – available here as a free-of-charge MP3 download compilation.
A moving experience – not only in your Mercedes-Benz."
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