Saturday, March 24, 2007

Shimano and Ideo Collaborate

Coasting is the name of the collaboration result of this exercise where they designed a range of bikes for Trek, Raleigh and Giant. my favorite one is a bike called lime from trek that was engineered for the casual cyclist, not the spandex bike freaks you see on 2 lb bikes. the bikes are beautifully designed with some nifty personalization options like color coordinated chain guard, hub and seat clamp. it also boasts an electronic automatic 3 speed shifting system that does all the work for just have to pedal.


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