design for living

many people out there don't understand the way good design can change your experience with a product. it can be a product as mundane as a coffee spoon or a toothbrush, but if it's designed to be different, to look and work just a bit better, it can make a world of difference. it allows your customer to be proud of what they buy. for example, i constantly leave out my bodum cream and sugar set because it looks so good. it makes me feel better that i own aesthetically pleasing products. i buy products based on design and function...



target just came out with a great commercial that embodies design for living. it's such a great commercial because it shows the happiness that comes with good design.

target commercial