ipod phenomenon

apple has become a lifestyle brand thanks to the ipod. in my opinion, the ipod has created a new lifestyle. the one where the ipod becomes an extension of one's self. the white earbuds, the slick design, the nods from other ipod users....you buy it all when you enter the ipod lifestyle. apple has worked it's magic with the ipod because it sells a part of their culture, not just an mp3 player. apple fanatics have always had that bit of apple culture but now they are able to take it with them as a tangible object. i mean, how many people do you see with a powerbook g4 in their pocket?


professor ipod goes into in more detail with a study he is conducting